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Jun
17
2008
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Really Simple, You Say? |
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Written by Brad Morrison
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Tuesday, 17 June 2008 |
I'll be the first to admit it...while I consider myself an early-adopter -- sometimes WAY too early -- I was slow to jump on the RSS bandwagon (Really Simple Syndication). A few years ago, the whole process seemed cumbersome and unnecessary. Why go through so much trouble just to read content that was already perfectly readable on the web?
But as time passed, the technology improved and I eventually began to
see the advantages of having content automatically come to me. Now
with one-click subscriptions and advanced Web 2.0 style readers, it's
never been easier to consume large amounts of information with great
efficiency. For the past couple of years, I've been using my web-based
email program to receive various feeds and convert the posts to email
messages. While it was convenient to have everything in one place, I
grew frustrated by the lack of advanced features (tagging, sharing,
grouping, etc.) and decided to make the switch to Google Reader. I
tested Bloglines and took a quick look at Netvibes and FeedDemon before
settling on Google Reader. It offers a user-friendly interface and has
all of the advanced features I was looking for like tagging and
sharing. And subscribing to feeds is a breeze since most sites offer
one-click Google subscription buttons.
For publishers, there are tons of options when it comes to adding RSS
functionality. Most content management systems and blog platforms like
Joomla!, WordPress, and Blogger have syndication capabilities already
built-in and a company like FeedBurner can be used for feed optimzation
and subscriber tracking. Some content providers fear RSS feeds,
thinking that users will opt to do all of their reading in an
aggregator and never actually come to the website (meaning less
visitors and ultimately less revenue). I encourage you to think just
the opposite -- if you give readers a sample of information they find
useful, you'll bring in a lot of visitors for free.
To improve your site with RSS feeds, contact us today!
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