Our unique approach to web design centers around your business goals — not just our design or coding skills.  We work with you to define measurable goals involving specific user actions and then build a website that encourages users to take those actions  (goal conversions). Using this process, there’s no mystery or guessing when it comes to your website’s performance — we’ll know what’s working and we’ll have the information we need to improve what’s not.

Defining Goals

The most critical step in the web design process is defining accurate and measurable goals.  The entire website and internet marketing strategy will be focused on converting visitors to those goals.  Your website goals should be directly related to your business goals.  For example, the goal of most business owners is to increase sales (whether they sell products or services).  A measurable web goal would be to increase the number of web-generated leads which would result in more sales.

Designing for Goal Conversion

Having established clear, measurable goals, our job is to design a website that encourages goal conversion.  Continuing with our lead-generation example, we would design a site that clearly displays your contact information on every page and funnels users to a brief contact form.  We might even provide an incentive for visitors to complete the form — coupons and discounts work well!

Continuous Website Improvement

Now that we’ve built an awesome website, the real fun begins. We need to make sure that your visitors are doing exactly what you need them to do after they reach your site. We developed our Website Improvement process to address this critical issue. Since we’ve established clear, measurable goals and designed a site focused on goal conversion, it’s time to use the data from Google Analytics to measure how well you’re meeting those goals. We’ll analyze your site traffic regularly and make recommendations for improving your content and layout. A website is never perfect, but with continuous analysis and incremental improvement, it will grow your business.

So now you have a website that is action-oriented, continuously improved and one that actually grows your business!

Fast and Affordable Development

Contact us today to get a quote and timeline for your web project.  We feel confident that no one can design a more successful website — or do it as quickly and affordably as we can.